Folio: HSBC Investments
- Type:
- Design Concept
- Date:
- July 2007
- Skills:
- Graphic design; client liaison
- Employer:
- HSBC
While contracting for HSBC, I undertook this project to develop a new suite of websites for the Investments sector.
Their existing legacy sites spanned over ten geographical regions, and each site had its own look and feel. There was a need to consolidate all the sites with a new Investments brand that would establish consistency. It was required that the brand adhere to existing HSBC guidelines and yet have a unique identity that could stand alone.
I acted initially as project manager, guiding junior designers in the Philippines office to produce initial concepts. Once an overall concept was chosen, I developed fully polished high-level designs to be presented by Investments to their stakeholders. These were supplied as PhotoShop files.
I left the company before this project went to the next stage.